Introduction: The company entered the GPS industry by designing and producing GPS modules using GPS chips from other manufacturers, focusing on the in car GPS market. After achieving some success, he began to venture into chip design. Afterwards, we collaborated with Atmel, with U-blox providing GPS receiving algorithms and Atmel responsible for chip design and production. This cooperation has enabled U-blox to successfully transform into a GPS chip supplier and continue producing GPS modules using its own chips, achieving great success in the European car GPS market. At that time, Atmel was also very optimistic about U-blox and considered acquiring U-blox, but due to the price not being negotiated, it was not successful. In the blink of an eye, U-blox has become a strong man, obviously no longer willing to accept the constraints of Atmel on chip design and production. He began to design his own chips and successfully launched the U-blox5 series chipset in 2006. It is forward-looking and compatible with the US GPS satellite system and the EU Galileo satellite system engine, with a data refresh rate of less than 1 second, ultra-low power consumption of 50 milliwatts, and SuperSense tracking sensitivity of up to -160 dBm, and finally became a dominant player. In 2007, 10 years after its establishment, the company successfully went public on the Swiss Stock Exchange. Nowadays, U-blox is like a benchmark in the GPS industry, serving as a member of the European Automotive GPS Navigation Committee and Galileo Committee, and participating in the development and revision of professional standards for European automotive GPS navigation.
